BIAP (Broadband Interactive Applications) is a leading iTV media company that develops and manages advertising-supported interactive programming, now available in the EBIF industry standard.
BIAP´s EBIF solution spans a platform and user agent for the cable industry, a tool kit for application developers, and interactive programming designed to elicit engagement, enhance the viewing experience, and enable targeted advertising. The interactive programming suite includes eBay on TV, Sports Trackers, Yellow Pages on TV, PiTV (localized and personalized news and information service) and DISH Decision 2008, an election portal that offers a wide range of political information covering this year´s election cycle and beyond. BIAP also deployed interactive programming for the 2006 winter Olympics on six different NBC channels.
BIAP´s partners include: NBC, eBay, TV Guide, and Hearst's Talking Phone Book. BIAP´s applications and software enable advertisers to develop targeted and highly-relevant messages, thousands of which have been delivered via BIAP´s TV Alerts software package. BIAP interactive programming has received 3 Emmy nominations, and is currently carried in a growing number of markets across the United States with DISH Network, Time Warner Cable, and independents. Corporate headquarters are in Plano, Texas, with research and development in Sterling, Virginia
Products
Personalized Information Television (PiTV) - PiTV is an application that allows viewers to customize their TV news, sports, weather, and financial information. PiTV also offers an intensely local component that includes traffic information, movie listings, local events, etc. The application helps operators play to their local market strengths and gives customers the information and content most relevant to them.
eBay on TV - Using a digital set-top box and a remote control, registered eBay users can access an eBay account directly on their TV screen to view current auctions, watch lists and recent history. Viewers are alerted when they have been outbid and are provided the option of placing a higher bid. They can also be notified if they have won an auction.
Fantasy Sports Trackers - Applications that give TV viewers the ability to personalize a roster of up to 25 players in a particular sport and view real-time statistics and alerts while viewing any channel.
Biap Platform Technology - A technology platform that combines an EBIF user agent, a behavioral profiling engine, and a presentation engine for generating consumer profiles that enable advertising and measurement.
Biap Development Tools - A suite of development tools and software that facilitate generating new IPTV applications. Programmers can develop customized and highly scalable business applications that leverage Biap´s platform technology.
Consumer Programming - Applications that engage the customer in interactive, two-way dialogs that create "stickiness" and leverage branded content. Current applications include Glassbooth and Dish Decision 08, the sports trackers (football, baseball), t-commerce (eBay), and programmer applications (Olympics).
Search Products - Local search and related publisher relationships use fully populated local and national databases to bring the search business to TV. With geo-targeting capabilities and a video-on-demand launch pad for hundreds of advertisers at a time, search creates interactive inventory for advertisers. For example, Local Search is a Yellow Pages-on-TV application that dramatically expands this platform and gives digital cable subscribers the ability to search local business listings, phone numbers, addresses and more simply by using their remote control. Businesses can enhance their listings with content-filled microsites and video on demand.
NBC Olympics Now - An enhanced programming application developed for the 2006 Winter Olympics in Turin, Italy. Throughout the competition, digital subscribers watching NBC, CNBC, MSNBC, USA, NBC HD or Universal HD, can keep track of when their favorite Olympic events are on TV and get personalized, instantaneous information, including real-time medal counts, headlines, bios of featured athletes, and U.S. team performance updates.
Dish Decision 2008 - An election portal that offers interactivity with election content. The portal provides interactive applications, most notably Glassbooth on TV, which enables viewers to identify the presidential candidate most closely aligned with their own political views. Other features include MSNBC news stories, candidates´ microsites, line-ups of local races, issues discussions, and consumer polls. Advertisers can place on Dish interactive ads that link to microsites and videos on demand.
Advertising & Measurment - Leveraging the results of the profiles generated through the consumer applications and the placement/relevance opportunities from the Search applications, Biap ensures that advertisers can deploy targeted, 1:1 messages that consumers will find relevant and engaging. This helps cable and satellite partners to sell advertising inventory. Back-end tracking and measurement reporting enables calculation of ROI and success metrics for advertising messaging.
BIAP´s EBIF solution spans a platform and user agent for the cable industry, a tool kit for application developers, and interactive programming designed to elicit engagement, enhance the viewing experience, and enable targeted advertising. The interactive programming suite includes eBay on TV, Sports Trackers, Yellow Pages on TV, PiTV (localized and personalized news and information service) and DISH Decision 2008, an election portal that offers a wide range of political information covering this year´s election cycle and beyond. BIAP also deployed interactive programming for the 2006 winter Olympics on six different NBC channels.
BIAP´s partners include: NBC, eBay, TV Guide, and Hearst's Talking Phone Book. BIAP´s applications and software enable advertisers to develop targeted and highly-relevant messages, thousands of which have been delivered via BIAP´s TV Alerts software package. BIAP interactive programming has received 3 Emmy nominations, and is currently carried in a growing number of markets across the United States with DISH Network, Time Warner Cable, and independents. Corporate headquarters are in Plano, Texas, with research and development in Sterling, Virginia
Products
Personalized Information Television (PiTV) - PiTV is an application that allows viewers to customize their TV news, sports, weather, and financial information. PiTV also offers an intensely local component that includes traffic information, movie listings, local events, etc. The application helps operators play to their local market strengths and gives customers the information and content most relevant to them.
eBay on TV - Using a digital set-top box and a remote control, registered eBay users can access an eBay account directly on their TV screen to view current auctions, watch lists and recent history. Viewers are alerted when they have been outbid and are provided the option of placing a higher bid. They can also be notified if they have won an auction.
Fantasy Sports Trackers - Applications that give TV viewers the ability to personalize a roster of up to 25 players in a particular sport and view real-time statistics and alerts while viewing any channel.
Biap Platform Technology - A technology platform that combines an EBIF user agent, a behavioral profiling engine, and a presentation engine for generating consumer profiles that enable advertising and measurement.
Biap Development Tools - A suite of development tools and software that facilitate generating new IPTV applications. Programmers can develop customized and highly scalable business applications that leverage Biap´s platform technology.
Consumer Programming - Applications that engage the customer in interactive, two-way dialogs that create "stickiness" and leverage branded content. Current applications include Glassbooth and Dish Decision 08, the sports trackers (football, baseball), t-commerce (eBay), and programmer applications (Olympics).
Search Products - Local search and related publisher relationships use fully populated local and national databases to bring the search business to TV. With geo-targeting capabilities and a video-on-demand launch pad for hundreds of advertisers at a time, search creates interactive inventory for advertisers. For example, Local Search is a Yellow Pages-on-TV application that dramatically expands this platform and gives digital cable subscribers the ability to search local business listings, phone numbers, addresses and more simply by using their remote control. Businesses can enhance their listings with content-filled microsites and video on demand.
NBC Olympics Now - An enhanced programming application developed for the 2006 Winter Olympics in Turin, Italy. Throughout the competition, digital subscribers watching NBC, CNBC, MSNBC, USA, NBC HD or Universal HD, can keep track of when their favorite Olympic events are on TV and get personalized, instantaneous information, including real-time medal counts, headlines, bios of featured athletes, and U.S. team performance updates.
Dish Decision 2008 - An election portal that offers interactivity with election content. The portal provides interactive applications, most notably Glassbooth on TV, which enables viewers to identify the presidential candidate most closely aligned with their own political views. Other features include MSNBC news stories, candidates´ microsites, line-ups of local races, issues discussions, and consumer polls. Advertisers can place on Dish interactive ads that link to microsites and videos on demand.
Advertising & Measurment - Leveraging the results of the profiles generated through the consumer applications and the placement/relevance opportunities from the Search applications, Biap ensures that advertisers can deploy targeted, 1:1 messages that consumers will find relevant and engaging. This helps cable and satellite partners to sell advertising inventory. Back-end tracking and measurement reporting enables calculation of ROI and success metrics for advertising messaging.